A very interesting point and for us a big plus factor is that Filipino often prefer a foreign, western product to a local, especially products from countries such as Germany are very popular. Also noticeable is that especially the younger generation shows a trend to a western lifestyle, which includes eating habits. We just need to observe the all over present fast food culture in the Philippines, which is one of the biggest all over Asia.
We feel that the Philippines readiness for a new and delicious variation of German fast food, “Schatzi’s German Sausage Factory”.

FRANCHISE DETAILS

Franchises are awarded for carts.

Franchise Fee: P 350,000.00 including one cart, Trade Name, Site approval, Training, Procurement program, Opening Assistance,

Franchise Agreement is good for 5 years and renewable

No royalty!

Total Investment: P400, 000 to 500,000

NEXT STEP TO A FRANCHISE

1. FIND LOCATION
2. SIGN MEMORANDUM OF AGREEMENT
3. EXECUTE LEASE
4. SIGN FRANCHISE AGREEMENT AND PAY FRANCHISE FEE
5. UNDERGO TRAINING
6. START OPERATION


LOCATIONS:

Ideal would be the food court in a middle to upper class mall or near the entrance to the supermarket. Also areas with high density of pedestrian traffic such as churches, schools, or hospitals are a good location for “Schatzi’s German Sausage Factory”.

PREMISES:

An area of approximately 3 sq.m. would be sufficient to set up an “Schatzi’s German Sausage Factory” food cart.

DECORATION OF PREMISES:

THE FOOD CART:
It is a practical fusion of traditional German Architecture elements and rolling kitchen with all necessary equipment to prepare and hold the food. In the same time it will be an attractive and eye-catching display of "Schatzi’s German Sausage Factory”.

The outside of our food cart is a spectacular display of a typical German house, the kind you can see when you go for skiing in the Alps in Germany, Austria or Switzerland. It has a red shingle type roof and the typical style of the mountain area, which is a combination of wood and white walls with colorful flower boxes hanging on the sides. The facade has some typical German style elements such as the wooden roof cross and there are also Philippine and German Flags mounted on the roof.

It will be very eye catching, operated by the staff in traditional German costumes.

Part of the food cart is display of photographs of all available dishes. The logo will be displayed in form of a photographic signage in typical German colors and stickers facing the mall. We play typical German Folk music in a discrete matter to compliment the whole set up. Franchisee shall equip cart with small PA system for the background music and to be used for announcements by the sales staff.

FOOD PRODUCTION:

The major part of the “Schatzi’s German Sausage Factory” production will be handled outside the food cart, in our commissary. All products will be delivered deep-frozen or cooled. To optimize the "Schatzi’s German Sausage Factory” food productions we pre- produce a certain amount and deep freeze it to have sufficient stock available at all the times.

After we prepared as mentioned a large part outside the outlet, we should be able to serve a dish in not longer than two minutes, which will reduce the waiting time for our customer and allow us a more efficient and faster production.

OUR TARGET CUSTOMER:

Basically the “Schatzi’s German Sausage Factory” concept is applicable to all age group. Paired with the mentioned top quality it will attract not only people with lower income but also the better earners. Basically the A, B, C, bracket would be our potential target customer.

ADVERTISING AND MARKETING:

Who would be a better endorser of Garman Sausages then a real Garman Chef…this real German chef will be on visible tarpaulins and other print media such as posters, flyers etc. to promote our products. Photos of all products are clearly visible at the front of the cart.

We will give out flyers, coloring pages and customized balloons for the kids in the targeted areas, which include malls, neighboring subdivisions, school and other areas with high foot traffic.